About Us

The Tracey Jane Fashion brand was created by Tracey over 20 years ago. Tracey has always had a talented eye for styles and trends and has been working in retail since she was just 5 years old. Her home has been in the town of Biggleswade, Bedfordshire all her life, highly influenced by Grandad who worked at the local market, inspiring her love for retail and sparking her entrepreneurial spirit. When Tracey Jane founded her company, she worked hard at projecting her love and understanding of all things fashion to her customers after creating her first ladies’ wear line, which kickstarted the success of what you now see today. In 2011 she decided to bring her glamorous style onto the High Street of Biggleswade by opening her first boutique where things have continued to grow and incorporated her new company, Tracey Jane Fashion Limited, in 2018. 

Now, after 20 years in business, Tracey Jane is “not your average high street brand”. Her passion for empowering women to feel good equals her passion for style, which is evident in the experience her customers have. She loves to offer styling tips, assist with colour charts and help people combine products to complete their look with confidence. All stock is personally selected each week by Tracey Jane, which means there’s constantly new stock coming in and being listed in-store and online. She recognises that women want the boutique look and, in an age where it’s easy to get lost in the crowd, individual, more unique fashions help to show off your originality and provide that feel-good factor. 

With the brand more successful than ever, and reaching a global audience, Tracey Jane is looking to expand her online presence, moving forward digitally and adopting new technology to help us reach more wonderful customers. She is keen to collaborate with other brands and be recognised for the service she and her team provide.